We All Need A Laugh...

Hello readers. Look at your blog, now back to mine, now back to yours, now back to mine. Sadly, it isn’t mine. But if you started following Frank’s guidelines, it could look like mine. Look down. Back up. Where are you? You’re on the Internet, reading the blog your blog could sound like. Anything is possible when you be creative. I’m on a horse.

Out of all the forms of appeal techniques for advertising, humour is my favorite. Why? Because life is so depressing, so cynical at times that you just feel like ripping your heart out. Things could be going wonderful in your perfect little world, then BAM! Humor seems to be the only thing that can counteract the misery.

So why shouldn’t commercials be funny? Why shouldn’t they make people laugh during their lowest moments? I can guarantee people would rather watch a hilarious advertisement over an informational one. That’s why we tweet about them. That’s why we link them to Facebook, and search for them over YouTube. We need comedy, almost as much as we need to breathe. We need something, anything, to distract us from our dismal existence.

I hear so many people claiming that funny advertisements are good for a single laugh, but consumers never retain the message. You need to have more “substance” than humour. Yeah right! I can list off quite a few of my favorite commercials: Old Spice Guy, Axe commercial, Doritos, and the Berries and CreamStarburst guy! Guess what they all have in common? Humour!

Seriously, I think consumers pay more attention if you make them laugh, than if you use any other appeal technique. And perhaps I’m wrong; maybe some big wig knows something I don’t,  and maybe humour is a horrible way to advertise. But I don’t care.

Humans need to laugh. And with the world being as dark and cold as it is, I’m willing to accept humour in any form…even in an advertisement.