Sex sells. This is common knowledge. But how far are advertisers willing to go to obtain shock value? Calvin Klein seems to have little to no limits when it comes to sexual advertisements. For years they have been polluting society with racy, controversial strategies leaving humanity disgusted.
From television commercials to magazine prints and from public billboards to newspapers, bare naked men and women have been displayed provocatively to advertise the distastefulness of Calvin Klein. But why?
Why such cheeky ad campaigns? Many successful brands have done well using a sexual appeal technique, but Calvin Klein takes the technique one step further, one step dirtier. Their ideas on advertising belong in places like strip clubs, not on public streets. If their commercials were a movie, they would be rated R! Restricted due to sever sexual content and nudity! No young child would ever have to bear witness to the audacity of their advertisements.
Yet, they're filling out magazines and corrupting our streets. Anyone and everyone can see them. Even your kids. Is this the type of message we want our children growing up with? That women and men are sex objects? It astounds me how Calvin Klein can even be allowed to publicize those morals. But it happens every day.
In fact, it seems the campaigns have been helping the brand bring in and retain customers. Just looking at their growth over the years and what they expect to make in following years, it seems that people don't care that their methods are inappropriate.
This leaves me wondering, if we're so lenient today about racy imagery broadcasted to our children, what is in store for the future...
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